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A Simpler Way to Pay Electricity BillsBrandPOS × TNEB

BrandPOS enables TNEB users to pay their electricity bills directly through a ready-to-pay digital link or payment call—without visiting a computer center or manually entering the bill amount.

Explore the Solution See How It Works

Electricity consumer making a digital bill payment using a smartphone

THE SOLUTION

Two Simple Ways to Pay with BrandPOS

BrandPOS provides a direct payment experience designed for digitally confident consumers as well as users who may need a simpler alternative.

Ready-to-Pay Link

Customers receive a direct payment link for their electricity bill and can open it from their device.

Pre-Filled Bill Amount

The exact bill amount is already filled in, removing the need to enter it manually.

Multiple Payment Methods

Customers can choose an available payment method such as UPI, card, or net banking.

Payment Call Option

Users who are less comfortable with payment apps can use the proposed call-based payment option.

Smartphone displaying a pre-filled electricity bill ready for digital payment

DIRECT DIGITAL PAYMENT

The Bill Amount Is Ready Before the Customer Starts

Instead of asking customers to look up their bill and manually enter the amount, BrandPOS can provide a ready-to-pay link containing the exact amount due.

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CUSTOMER BENEFITS

Designed Around Different Electricity Consumers

A more direct payment journey can address different customer needs, from saving time and avoiding additional commission to providing simpler payment access.

Cost-Conscious Consumers

Benefit Highlights

✓Avoid additional computer-center commission
✓Pay electricity bills directly
✓Reduce unnecessary payment-related expenses

THE CHALLENGE

Why Some Electricity Bill Payments Are Still More Complicated Than Necessary

Despite growing digital adoption, some electricity consumers continue to depend on local computer centers to complete their bill payments, adding travel, manual processing, and an intermediary to the journey.

Additional Commission

Travel to Pay

Manual Processing

USE CASE

From a Computer-Center Visit to Direct Digital Payment

See how BrandPOS can simplify the electricity bill payment journey for an everyday consumer.

Traditional Payment JourneySome electricity consumers rely on local computer centers, requiring travel and potentially an additional commission to complete their bill payment.
Receive a Ready-to-Pay LinkWith BrandPOS, the customer can receive a direct payment link containing the electricity bill details.
Review and Choose PaymentThe exact bill amount is pre-filled, allowing the customer to choose an available payment method such as UPI, card, or net banking.
Complete Payment RemotelyThe customer completes the electricity bill payment without travelling to a computer center or relying on an intermediary.

PAYMENT FLOW

How BrandPOS Connects the Bill to the Payment

A direct digital flow can simplify the journey from receiving an electricity bill to completing the payment.

01
Bill Generated
The customer's electricity bill is generated with the amount due and payment information.
02
Payment Link Delivered
BrandPOS provides the customer with a ready-to-pay link containing the relevant bill details.
03
Payment Method Selected
The customer reviews the pre-filled amount and chooses an available option such as UPI, card, or net banking.

DIRECT DIGITAL JOURNEYImportant operational highlightFewer Steps. Fewer Intermediaries.

NEXT STEP

Make Electricity Bill Payments Simpler and More Direct

A focused BrandPOS pilot can help evaluate how direct payment links and the proposed payment-call experience could reduce reliance on computer centers and create a simpler electricity bill payment journey.

Start a Pilot Explore BrandPOS

Make Electricity Bill Payments Simpler and More Direct

Payment Completed

The customer completes the transaction remotely without depending on a computer-center intermediary.